Katy Perry Collections

Under art director Adrienne Angelo, Katy Perry Collections was launched as an ecomm brand. Work included assisting in campaign art direction and social shoot direction, working as the 'interpreter' between design and developers, and creating assets and elements for the website and advertising.
Katy Perry Collections brand book, 2016.
Katy Perry Collections brand book, 2016. Recap of Katy Perry's global achievements and positioning of her then newly launched shoe brand.
Web banner and social (FB, TW, IG) ads.
Pages and page assets developed for ecomm site. Scroll to view
↓ Scroll to view
Retailer Listings. Created a listings page in addition to the items developed for the initial site build. Custom developed site.
Responsible for creating the various style labels associated with individual listings. 'Katy's Pick, Web Exclusive, Sale, Sold Out…'
Product Listing. Responsible for the drop down descriptions on the right of the product listing, the 'view larger' and the 'You might like this' bottom section.
Seasonal collection banners. Each season had multiple themes, named and styled, one 'Holiday' + three. A selection of the illustrated type I created for the collections is featured along with some early sketches. Some were original type, others involved modified fonts.
Next: National Watermelon Promotion Board
✶ 𓁿 beam me up 𓁿 ✶

     
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