2016–17. Built of pastiche and puns, Katy Perry Collections allows for the out-there. The design and launch of Katy Perry Collections (brand, campaign, website) was executed in six months under art director Adrienne Angelo. Additionally, I provided some email and social photo direction and designed and assisted in larger (print, digital, OOH) campaigns.
Developed site header and footer as well as various UI (filters, size charts). Created pages for retailers, behind the brand (now defunct), and individual product pages.
Custom type treatments for seasonal collections (Holidays + SS/FW).
